[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ÀμⱤ°íÀÇ ½Ã°¢Àû ÀºÀ¯¿¡ ´ëÇÑ ½ÇÇè ¿¬±¸

Âü°í¹®Çå

 

±è¿íµ¿(1999), ¡¶ÀºÀ¯¿Í ȯÀ¯¡·, ¼­¿ï : ¹ÎÀ½»ç

Á¤¿ø¿ë(1996), ¡¶ÀºÀ¯¿Í ȯÀ¯¡·, ½ÅÁö¼­¿ø,

ÃÖ À±½Ä(2001), ÀμⱤ°íÀÇ ½Ã°¢Àû ÀºÀ¯¿¡ °üÇÑ ¿¬±¸ (°æÈñ´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§ ³í¹®)

Barthes, R. (1998).À̹ÌÁö¿Í ±Û¾²±â - Roland Barthes ÀÇ À̹ÌÁö·Ð. (±èÀÎ½Ä Æí¿ª),¼­¿ï : ¼¼°è»ç.

Dyer, G., Advertising as Communication, London and New York: Routledg, pp.158~182

Forceville, C.(1988), "The case for pictorial metaphor: Rene Magritte and other Surealists", in A. Erjavec (ed.) Vestnik IMS 9,1, Institut za Marksisticne Studije, Ljubljana, pp.150~160

Forceville, C.(1990), "Pictorial Metaphor : the surrealist interest", Unpublished ms. Faculty of Arts, Vrije Universiteit Amsterdam.

Forceville, C.(1996), Pictorial Metaphor in Advertising, London: Routledge.

Felton, G.(1994), Advertising Concept and Copy, New Jersey : Prantice Hall, pp.325~328

Gillian, D. (1982). Advertising as communication. New York: Routledge.

Lakoff, G. & Johnson, M.(1980), "Metaphors We Live By", London : The University of Chicago Press, p.184

Messaris, P.(1997). Visual Persuation, California. U.S.A.: Sage Publications.

Sperber, D. and Wilson, D(1986), "Relevance: Communication and Cognition", Oxford: Blackwell

Wolf, H. (1988). Visual thinking : Methods for making images memorable. New York: Rizzoli.

´ÙÀ½ ÆäÀÌÁö·Î