Âü°í¹®Çå
±èäÈñ (1998). ´Ù¾ç¼ºÃß±¸ ÇàÀ§ À¯Çü¿¡ ÀÇÇÑ ½ÃÀå ¼¼ºÐÈ
¿¬±¸. ¼®»çÇÐÀ§ û±¸³í¹®, ¿¬¼¼´ëÇб³ ´ëÇпø °æ¿µÇаú.
¾çÀ± (1996). ÀÎÁö¿å±¸, ÀڱⰨ½Ã, ¹× »ç¿ë»óȲÀÌ ¼ÒºñÀÚ
Á¤º¸È¹µæ °úÁ¤¿¡ ¹ÌÄ¡´Â ¿µÇâ. Çѱ¹½É¸®ÇÐȸÁö: »ê¾÷ ¹×
Á¶Á÷, 9(2), 61-80.
Á¶³²±â (1999). Á¡Æ÷À¯Çü, °¡°ÝÇÒÀÎÇÁ·¹ÀÓ ¹× Á¦Ç°Ä£¼÷µµ°¡
´Ù¾ç¼ºÃß±¸Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ. »óǰÇÐ ¿¬±¸, 19, 199-228.
ä¼ÀÏ (1986). ´Ù¾ç¼º Ãß±¸°¡ ¼ÒºñÀÚÀÇ Á¦Ç°¼±Åÿ¡
¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸. °æ¿µ³íÃÑ, 30, 117-122.
ÇÑ»ó¸¸, ³²¿ë½Ä (1997). ¼ÒºñÀÚÀÇ ´Ù¾ç¼ºÃß±¸¼ºÇâ¿¡
µû¸¥ °í·Á»óÇ¥±ºÇü¼º¿¡ °üÇÑ ¿¬±¸. ¸¶ÄÉÆÃ¿¬±¸, 12(1),
49-76.
ÇÑ»ó¸¸, ³²¿ë½Ä (2000). »óÇ¥ ¼±Åôܰ迡¼ÀÇ ´Ù¾ç¼º
Ãß±¸ÀÚ°¡ °í·Á »óÇ¥±º Çü¼º´Ü°è¿¡¼µµ ´Ù¾ç¼º Ãß±¸¼ÒºñÀÚÀΰ¡?
°æ¿µÇבּ¸, 29(1), 219-228.
Aderman, D. A. (1972). Elation, depression, and heiping
behavior. Journal of Personality and Social Psychology,
24(1), 91-101.
Bakamitsos, G. A. (2000). Mood effects of product
evaluations: When and how does mood make a difference?
Dissertation for the Degree Doctor of Philosophy, Field
of Marketing, the Graduate School, Northwestern University.
Batra, R. & Ahtola, O. T. (1990). Measuring the
hedonic and utilitarian sources of consumer attitudes.
Marketing Letters, 2(April), 159-170.
Baugartner, H. & Steenkamp, J. E. M. (1996).
Exploratory consumer buying behavior: Conceptualization
and measurement. International Journal of Research in
Marketing, 13(2), 121-137.
Bawa, K. (1990). Modeling inertia and variety seeking
tendencise in brand choice behavior. Marketing
Science, 9(summer), 263-278.
Bazerman, M. H., Tenbrunsel, A. E., & Wade-Bensoni,
K. (1998). Negotiation with yourself and losing: Understanding
and managing conflicting internal preferences. Academy
of Management Revies, 23, 225-241.
Berkowitz, L. & Connor, W. (1966). Success,
failure, and social responsibility. Journal of Personality
and Social Psychology, 4(6), 664-669.
Berlyne, D. E (1960). Conflict, arousal, and curoisity.
New York: McGraw-Hill Book Company, Inc.
Bettman, J. R. (1979). An information processing
theory of consumer choice. California: Addison-Wesley
Publishing Co.
Bless, H., Clore, G. L., Schwarz, N., Golisano, V.,
Rabe C., & Wolk, M. (1996). Mood and the use
of scripts: Does a happy mood really lead to mindlessness?
Journal of personality and Social Psychology, 71(4),
665-679.
Bless, H., Mackie, D. M., & Schwarz, N. (1992).
Mood effects on attitude judgments: Independent effects
of mood before and after message elaboration. Journal
of Personality and Social Psychology, 63(4), 585-595.
Buck, R., Chaudhuri, A., Georgson, M., & Kowta,
S. (1995). Conceptualizing and operationalizing affect,
reason and involvement in persuasion: The ARI
Model. Advances in Consumer Research, 22, 440-447.
Cohen, J. B. & Areni, C. S. (1991). Affect and
consumer behavior. In T. S. Robertson & H. H. Kassarhian(Eds.),
Handbook of consumer behavior. Engelwood Cliffs, NJ:
Prentice-Hall, 188-240.
Dahlstrand, U. & Montgomery, H. (1989). Information
search and evaluative processes in a computer based
process tracing study. In H. Montgomery & O. Svenson(Eds.).
Process and structure in Human decision making. Chichester,
UK:Wiley.
Dhar, R. & Wertenbroch, K. (2000). Consumer choice
between hedonic and utilitarian goods. Journal of Marketing
Research, 37(Febuary), 60-71.
Driver, M. J. & Streufert, S. (1964). The general
incongruity adaptation level'(GIAL) hypothesis: An analysis
and integration of cognitive approaches to motivation.
Paper No. 114, Institute for Research in the Behavioral,
Economic, and Management Sciences, Krannert Graduate
School of Management, Purdue University, West Lafayette,
IN.
Faison, E. W. J. (1977). The neglected variety drive:
A useful concept for consumer behavior. Journal of Consumer
Research, 4(Desember), 172-175.
Farquhar, P. H. & Rao, V. R. (1976). A
balance model for evaluating subsets of multiattributed
items. Management Science, 22(Ja-nuary), 528-539.
Feinberge, F. K., Kahn, B. E., & McAlister, L.
(1992). Market share response when consumer seek
variety. Journal of Consumer Research, 29(May), 227-237.
Fisk, D. W. & Maddi, S. (1961). Functions of
varied experience. Homewood, Illinois The Dorsey Press,
Inc.
Forest, D., Clark, M. S., Mills, J., & Isen,
A. M. (1979). Helping as a function of feeling state
and nature of the helping behavior. Motivation and Emotion,
Vol.3, 161-169.
Forgas, J. (1995). Mood and judgment: The affect
infusion model(AMI), Psychological Bulletin, Vol. 117,
39-66.
Fried, R. & Berkowitz, L. (1979). Music that
charms ... and can influence helpfulness. Journal of
Applied Social Psychology, 9, 199-208.
Fry, P. S. (1975). Affect and resistance to temptation.
Developmental Psychology, 11(4), 466-472
Gardner, M. P. & Hill, R. P. (1988). Consumers'
mood states: Antecedents and consequences of experiential
versus informational strategies for brand choice. Psychology
& Marketing, 5, 169-182.
Gardner, M. P. & Vandersteel, M. (1984). The
consumer¡®s mood: An important situational variable.
Advances in Consumer Research, 11, 525-529.
Gardner, M. P. (1985). Mood states and consumer behavior:
A critival review, Journal of Consumer Research, 12(December),
281-300
Givon, M. (1984). Variety seeking through brand switching.
Marketing Sceince, 3(Winter), 1-22.
Hadjimarcou, J., Barnes, J. W., & Jacob, R. S.
(1996). The effects of contest-induced mood states on
initial and repeat product evaluations: A preliminary
investigation. Advandes in Consumer Research, 23, 337-341.
Hames, G. H (1966). A study of why people purchase
new products. AMA Preceedings, R M Hass, ed, 685-697.
Han, J. K. & Han, S.(1995). A reference
run-length model of inertial and variety-seeking behavior.
Working Paper, The Hong Kong University of Science and
Technology.
Heckler, S. E. & Childers, T. L. (1992). The
role of expectancy and relevancy in memory for verbal
and visual information: What is incongruency? Journal
of Consumer Research, 18, 475-492.
Hirschman, E. C. & Wallendorf, (1979).
Correlations between three indicators of breadth and
variation in sources of stimulation. Advances in Consumer
Research, 6, 111-117.
Holbrook, M. B. & Hirschman, E. C. (1982). The
experiential aspects of consumption: Con-sumer fantasies,
feelings, and fun. Journal of Consumer Research, 9(September),
132-140.
Howard, J. A. & Sheth, J. N. (1969). The theory
of buyer behavior. New York: John Wiley & Sons.
Hoyer, W. D. & Ridgway, N. M. (1984). Variety
seeking as an explanation for exploratory purchase behavior:
A theoretical model. Advances in Consumer Research,
11, 114-119.
Isen, A. (1970). Success, failure, attention, and
reaction to others: The warm glow of success. Journal
of Personality and Social Psychology, 15(4), 294-301.
Isen, A. (1984). Toward understanding the role of
affect in cognition. in R. S. Wyer & T. K. Srull(Eds.).
Handbook of social cognition, 3(pp. 179-236). Hillsdale,
NJ: Erbaum.
Isen, A. & Daubman, K. A. (1984). The influence
of affect on categorization. Journal of personality
and Social Psychology, 47(December), 1206-1217.
Isen, A., Daubman, K. A., & Nowicki, G. P. (1987).
Positive affect facilitates creative problem solving.
Journal of Personality and Social Psychology, 52(June),
1122-1131.
Isen, A., Johnsons, M. M. S., Mertz, E., & Robinsons,
G. F. (1985). The influence of positive affect on the
unusualness of word association. Journal of Personality
and Social Psychology, 48(June), 1413-1426.
Isen, A. & Levin, P. (1972). Effect of feeling
good in helping: Cookies and kindness. Journal of Personality
and Social Psychology, 21(March), 384-388.
Isen, A., Means, B., Patrick R., & Nowicki, G.
P. (1982), Some factors influencing decision-making
strategy and risk taking. In M. S. Clark & S. T.
Fiske(Eds.), Affect and cognition(pp. 243-261). Hillsdale,
NJ: Erlbrum.
Isen, A. & Patrick, R. (1983). The effect of
positive feelings on risk taking: When the chips are
down. Organizational Behavior and Human Performance,
31(April), 194-202.
Isen, A., Shalker, T., Clark, M., & Karp, L.
(1978). Affect, accessibility of material in memory,
and bahavior: A cognitive Loop? Journal of Personality
and Social Psychology, 36(January), 1-12.
Jacoby, J. (1976). Personality and innovation proneness.
Journal of Marketing Research, 8, 244-247.
Jacoby, J. & Chestnut, R. W. (1978). Brand loyalty:
Measurement and management. New York: John Wiley &
Sons, Inc.
Jacoby, J., Chestnut, R. W., Weigle, K. C., &
Fisher, W. (1976). Pre-purchase information acquisition:
Description of a process methodology, research paradigm,
and pilot investigation. Advances in Consumer Research,
3, 306-314.
Jeuland, A. P. (1979). Brand preference over time
a partially deterministic operationalization of the
notion of variety seeking. A-MA Proceedings, No. 43.
33-37.
Joachimsthler, E. A. & Lastovicka, J. L. (1984).
Optimal stimulation level-exploratory models. Journal
of Consumer Research, 11(Desember), 830-835.
Johnson, E. J., Payne, J. W., & Bettman, J. R.
(1988). Information displays and preference reversal.
Organizational Behavior and Human Decision Processes,
42, 1-12.
Kahn, B. E. (1995). Consumer variety-seeking among
goods and services: An integrative review. Journal of
Retailing and Consumer Services, 2(3), 139-148.
Kahn, B. E. & Isen, A. M. (1993). The influence
of positive affect on variety seeking among safe, enjoyable
product, Journal of Consumer Research, 20(September),
257-270.
Kahn, B. E. & Lehmann, D. R. (1991). Modeling
choice among assortmats. Journal of Retailing, 67(Fall),
274-299.
Kahn, B. E. & Louie, T. A. (1990). The effects
of retraction of price promotions on brand choice behavior
for variety seeking and lastpurchase loyal customers.
Journal of Marketing Research, 27(August), 279-289.
Kahn, B. E., Kalwani, M. U., & Morrison, D. G.
(1986). Measuring variety-seeking and reinforcement
bahaviors using panel data. Journal of Marketing Research,
23(May), 89-100.
Klayman, J. (1985). Children's decision strategies
and their adaptation to task characteristics. Organizational
Behavior and Human Decision Processes, 35, 179-201.
Kuehn, A. A. (1962). Consumer brand chioce-A learning
process? Journal of Advertising Research, 2(December),
10-17.
Lattin, J. & McAlister, L. (1985). Using a variety-seeking
model to identify substitute and complementary relationships
among competing product, Journal of Marketing Research,
22(August), 330-339.
Lee, A. & Sternthal, B. (1999). The effect of
positive mood on memory. Journal of Consumer Research,
26(2), 115-127.
Leuba, C. (1955). Toward some integration of learning
theories the concept of optimal stimulation, Psychological
Reports, 1, 27-33.
Luomala, H. T. & Laaksonen, M. (2000). Contributions
from mood research. Psychology and Marketing, 17(3),
195-233.
Mackie, D. M. & Worth, L. T. (1989). Processing
deficits and the mediation of positive affect in persuasion.
Journal of Personality and Social Psychology, 57(1),
27-40.
Mano, H., & Oliver, R. L (1993). Assessing the
dimensionality and structure of the consumption experience:
Evaluation, feeling, and satisfaction. Journal of Consumer
Research, 20, 451-466.
Maule, A. J. (1985). Cognitive approachs to decision
making. In G. Wright(Ed.), Behavioral decision making.
NY: Plenum Press.
McAlister, L. (1979). Choosing multiple items from
a product class, Journal of Consumer Research, 9(September),
141-150.
McAlister, L. (1982). A dynamic attribute satiation
model of variety-seeking behavior. Journal of Consumer
Research, 9(September), 141-150.
McAlister, L. & Pessimier, E. A. (1982). Variety
seeking behavior: An interdisciplinary review. Journal
of Consumer Research, 9(September), 311-322.
Mehrabian, A. & Russell J. A. (1974). An approach
to environmental psychology. Cambridge, Massa- chusetts:
The MIT Press.
Menon, S. & Kahn, B. A. (1995). The impact of
external context on variety seeking in product choice.
Journal of Consumer Research, 22(Desember), 285-295.
Mitchell, D. J., Kahn, B. E., & Knasko, S. C.
(1995). There's something in the air: Effects of ambient
odor on consumer decision making. Journal of Consumer
Research, 22(September), 229-238.
Moore, B., Clybum, A., & Underwood, B. (1976).
The role of affect in delay of gratification. Child
Development, 47(1), 273-276.
Morrison, D. G. (1966). Testing brand switching models.
Journal of Marketing Research, 3, 401-409.
Onken, J., Hastie, R., & Revelle, W. (1985).
Individual differences in the use of simplification
strategies in complex decision making task. Journal
of Experimental Psychology: Human Perception and Performance,
11, 14-27.
Payne, J. W. (1976). Task complexity and contingent
processing in decision making: An information search
and protocol analysis. Organizational Behavior and Human
Performance, 16, 366-387.
Payne, J. W., Bettman, J. R., & Johnson, E. J.
(1988). Adaptive strategy selection in decision making.
Journal of Experimental Psychology: Learning, Memory
and Cognition, 14, 534-552.
Pessimier, E. A. (1978). Stochastic properties of
changing preferences. The American Economic Review,
68, 380-385.
Pessemier, E. A. (1985). Varied individual behavior:
Some theories, measurement methods and models, Multivariate
Behavioral Research, 20(January), 69-94.
Peterson, R. & Sauber, M. (1983). A mood scale
for survey research. In P. Murphy et al. (Eds.),
AMA Educators' Preceedings(pp.409-414). Chicago: American
Marketin Association.
Raju, P. S. (1980). Optimal stimulation level: Its
relationships to personality, demographics, and exploratory
bahavior. Journal of Consumer Research, 7(Desember),
272-282.
Raju, P. S. (1981). Theories of exploratory behavior
review and consumer behavior. Research in Marketing,
4, 223-249.
Raju, P. S. (1984). Exploratory brand switching:
An empirical examination of its determinants. Journal
of Economic Psychology, 5, 201-221.
Raju, P. S. & Venkatesan, M. (1980). Exploratory
bahavior in the consumer contest a state of the art
review. Advances in Consumer Research, 7, 258-263.
Rolls, B. J. (1986). Sensory specific satiety. Nutrition
Reviews, 44(March), 93-101.
Schwarz, N. & Clore, G. L. (1983). Mood, misattribution
and judgments of well being: Informative and directive
functions of affective states. Journal of Personality
and Social Psychology, 45, 513-523.
Sheth, J. N. & Raju, P. S. (1974). Sequential
and cyclical nature of information processing models
in repetitive choice behavior. Advances in Consumer
Research, 1, 348-358.
Shugan, S. (1980). The cost of thinking. Journal
of Consumer Research, 7, 99-111.
Steenkamp, J. E. M. & Baumgarmer, H. (1992).
The role of optimum stimulation level in exploratory
consumer behavior. Journal of Consumer Research, 19(Desember),
434-448.
Strahilevits, M. A. & Myers, J. G. (1998). Donations
to charity as purchase incentives: How well they
work may depend on what you are trying to sell. Journal
of Consumer Research, 24(March), 434-446.
Swinyard, W. R. (1993). The effect of mood, involvement,
and quality of store experience of shopping intentions.
Journal of Consumer Research, 20(September), 271-280.
Teasdale, J. D. & Fogarty, S. J. (1979). Differential
effects of induced mood on the recall of pleasant and
unpleasant events from episodic memory. Journal of abnormal
Psychology, 88(June), 248-257.
Tucker, W. T. (1964). The development of brand loyalty.
Journal of Marketing Research, (August), 32-35.
Underwood, B., Moore, B., & Rosenhan, D. L. (1973).
Affect and self-gratification. Developmental Psychology,
8(March), 209-214.
Van Trijp, H. C. M. (1995). Variety seeking in product
choice behavior: theory with applications in the food
domain. Mansholt series, 1, Wageningen, The Netherlands:
Wageningen University.
Van Trijp, H. C. M., Hoyer, W. D., & Inman, J.
J. (1996) Why switch? Product category-level explanations
for true variety-seeking behavior. Journal of Marketing
Resear-ch, 33(August), 281-292.
Venkatesan, M. (1973). Cognitive consistency and
novelty seeking. Consumer behavior: Theoretical perspectives(pp.354-384).
Englewood cliffs N. J. Prentice-Hall.
Venkatraman, M. P. & MacInms, D. J. (1985). The
epistemic and sensory exploratory behaviors of hedonic
and cognitive consumers. Advances in Consumer Research,
12, 102-107.
Wahlers, R. G. & Dunn, M. G. (1987). Optimum
stimulation level measurement and exploratory behavior:
Review and analysis. In R. W. Belk et al.(Eds.), Proceedings
of the 1987 Winter Educatior's Conference(pp. 249-253).
Chicago. American Marketing As-sociation.
Wahlers, R. G., Dunn, M. G. & Etzel, M. J. (1986).
The congruence of alternative OLS measures with consumer
exploratory behavior tendencies. Advances in Consumer
Research, 13, 398-402.
Wahlers, R. G. & Etzel, M. J. (1985). A consumer
response to incongruity between optimal stimulation
and life style satisfaction. Advances in Consumer Research,
12, 97-101.
Wegener, D. T. & Petty, R. E. (1994). Mood management
across affective states: The hedonic contingency hypothesis.
Journal of Personality and Social Psychology, 66(6),
1034-1048.
Wegener, D. T., Petty, R. E., & Smith, S. M.
(1995). Positive mood can increase or decrease message
scrutiny: The hedonic contingency view of mood and message
processing. Journal of Personality and Social Psychology,
69(1), 5-15.
Westbrook, R. (1980). Intrapersonal affective influences
on consumer satisfaction with products. Journal of Consumer
Research, 7(June), 49-54.
Zuckerman, M. (1979). Sensation seeking: Beyond the
optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum
Associates.
|