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AbstractA Q - Study on Self - Regulation Models for TV Rating System
Youn - Ha Cho
The purpose of this study is to categorize the different types of perception on the selfregulation function of television’s rating system and to research the conflict area among different types. This study assumes that different interests among participants in the system would influence the perception of its self - regulation function. This difference in perception due to these interests would be an important variable in the process of policymaking and implementation of the system. A Q - Methodological study was conducted to collect empirical data for three participants’subjective perception in the rating system: viewers, industry, and the regulation institution. This research demonstrates that the recognition of the concerning groups on the selfregulation models for the rating system is classified into three types. Type 1, which pursues complete autonomy, objects to the current rating system. Type 2, which argues for deregulation, supports the current rating system. Type 3, which stresses the voluntary action and the responsibility of both television industry and parents, urges policymakers to modify the current rating system. These conflicts among different types are found in the areas of the effect of TV rating system(e. g., chilling effects), the rating label system, and the legal characteristics of the rating system(e. g., prior restraint). A few solutions that would minimize the conflicting area can be drawn in light of this study. First, the rating system should emphasize its function as a guideline for program content selection without government controls. Secondly, it should give sufficient autonomy to TV producers who judge the rating of their own program and to viewers who select the suitable program according to the rating. Thirdly, it requires broadcasters and viewer interest groups to conduct the systematic training programs about the system and for the Korean Broadcasting Commission to make the rules of the rating system more specific and clear. |
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