Âü°í¹®Çå
Â÷¹è±Ù (1990). »çȸ°úÇÐ ¿¬±¸¹æ¹ý. ¼¿ï: ¼¼¿µ»ç.
ÃÖ»óÁø (2000). Çѱ¹ÀÎ ½É¸®ÇÐ. ¼¿ï: Áß¾Ó´ëÇб³ ÃâÆÇºÎ.
Alden, D. L., Hoyer, W. D., & Lee, C. (1993).
Identifying global and culture-specific dimensions of
humor in advertising: A multinational analysis. Journal
of Marketing, 57(2), 64-75.
Apter, M. J., & Smith, K. C. P. (1977). Humour
and the theory of psychological reversals. In A. J.
Chapman & H. Foot (Eds.), It's a funny thing, humour
(pp. 95-100). Oxford: Pergamon Press.
Armstrong, M. (1920). Laughing: An essay. New York:
Harper.
Bergson, H. (1911). Laughter: An essay on the meaning
of the comic. New York: Macmillan.
Berlyne, D. E. (1972). Humor and its kin. In J. H.
Goldstein & P. E. McGhee (Eds.), The psychology
of humor (pp. 43-60). New York: Academic Press.
Bliss, S. H. (1985). The origin of laughter. American
Journal of psychology, 26, 236-246.
Bushnell, D. D., & Scheff, T. J. (1979). The
cathartic effects of laughter on audience. In H. Mindness
& V. Turek (Eds.), The study of humour (pp. 62).
Los-Angeles: Antioch University.
Chapman, A. J. (1973). Social facilitation of la-ughter
in children. Journal of Experimental Social Psychology,
9, 528-541.
Chattopadhyay, A., & Basu, K. (1990). Humor in
advertising: The moderating role of prior brand evaluation.
Journal of Marketing Research, 26(4), 466-476.
Eastman, M. (1936). Enjoyment of laughter. New York:
Simon & Schuster.
Eysenck, H. J. (1942). The appreciation of humor:
An experimental and theoretical study. British Journal
of Psychology, 32, 295-309.
Foot, H. C., & Chapman, A. J. (1976). The social
responsiveness of young children in humorous situations.
In A. J. Chapman & H. C. Foot (Eds.), Humor and
laughter: Theory, research and application (pp. 187-214).
London: Wiley.
Freud, S. (1963). Jokes and their relation to the
unconscious. New York: W. W. Norton & Co.
Holland, N. N. (1982). Laughing: A psychology of
humor. Ithaca, NY: Cornell University Press.
Keith-Spiegel, P. (1972). Early conceptions of humor:
Varieties and issues. In J. H. Goldstein & P. E.
McGhee (Eds.), The psychology of humor: Theoretical
perspectives and empirical issues (pp. 3-39). New York:
Academic Press.
Kelly, J. P., & Solomon, P. J. (1975). Humor
in television advertising. Journal of Advertising, 4(3),
31-35.
Koestler, A. (1964). The act of creation. London:
Hutchinson.
LaFave, L. (1972). Humor judgments as a function
of reference group and identification classes. In J.
H. Goldstein & P. E. McGhee (Eds.), The psychology
of humor: Theoretical perspectives and empirical issues
(pp. 195-210). New York: Academic Press.
LaFave, L., Haddad, J., & Maesen, W. A. (1976).
Superiority, enhanced self-esteem, and perceived incongruity
humor theory. In A. J. Chapman & H. C. Foot (Eds.),
Humor and laughter: Theory, research and application
(pp. 93-115). London: Wiley.
Lefcourt, H. M., & Martin, R. A. (1986). Humor
and life stress-antidote to adversity. New York: Springer
Verlag.
Leventhal, H., & Martin, S. (1977). Individual
differences, personality and humour appreciation: Introduction
to symposium. In A. J. Chapman & H. C. Foot (Eds.),
It's a funny thing, humour (pp. 335-349). Oxford: Pergamon
Press.
McGhee, P. E. (1983). The role of arousal and hemispheric
lateralization in humor. In P. E. McGhee & J. H.
Goldstein (Eds.), The handbook of humor research (pp.
13-38). New York: Springer Verlag.
Mindess, H. (1971). Laughter and liberation. Los
Angeles: Nash Publishing.
Mishkinsky, M. (1977). Humor as a courage mechanism.
Israel Annals of Psychology and Related Disciplines,
15, 352-363.
Morreall, J. (1983). Taking laughter seriously. Albany,
NY: State University of New York Press.
Nerhardt, G. (1976). Incongruity and funniness: Towards
a new descriptive model. In A. J. Chapman & H. C.
Foot (Eds.), Humor and laughter: Theory, research and
application (pp. 55-62). London: Wiley.
O`Connell, W. E. (1976). Freudian humour: The eupsychia
of everyday life. In A. J. Chapman & H. C. Foot
(Eds.), Humor and laughter: Theory, research and application
(pp. 313-329). London: Wiley.
Purpel, D. E. (1981). Humor in the great scheme of
thing: A response to elizabeth valance. Curriculum Inquiry,
11, 231-237.
Raskin, V. (1985). Semantic mechanisms of humor.
Boston: D. Reidel.
Rothbart, M. K., & Pien, D. (1977). Elephants
and marshmallows: A theoretical synthesis of incongruity-resolution
and arousal theories of humour. In A. J. Chapman &
H. C. Foot (Eds.), It's a funny thing, humour (pp. 37-40).
Oxford: Pergamon Press.
Ruch, W. (1998). The sense of humor: Explor-ations
of a personality characteristic. New York: Mouton de
Gruyter.
Schachter, S., & Singer, J. E. (1962). Cognitive,
social, and physiological determinants of emotional
state. Psychological Review, 69, 379-399.
Schachter, S., & Wheeler, L. (1962). Epinephrine,
chlorpromazine and amusement. Journal of Abnormal and
Social Psychology, 65, 121-128.
Smith, S. M. (1993). Does humor in advertising enhance
systematic processing?. In L. McAlister & M. L.
Rothschild (Eds.), Advances in consumer research (Vol.
20, pp. 155-158). Provo, UT: Association for Consumer
Research.
Speck, P. S. (1991). The humorous message taxonomy:
A framework for the study of humorous ads. Journal of
Current Issues & Research in Advertising, 13, 1-44.
Spotts, H. E., Weinberger, M. G., & Parsons,
A. L. (1997). Assessing the use and impact of humor
on advertising effectiveness: A contingency approach.
Journal of Advertising, 26(3), 17-32.
Suls, J. M. (1972). A two-stage model for the appreciation
of jokes and cartoons: An information processing analysis.
In J. H. Goldstein & P. E. McGhee (Eds.), The psychology
of humor: Theoretical perspectives and empirical issues
(pp. 81-100). New York: Academic Press.
Weinberger, M. G., & Spotts, H. E. (1989). Humor
in U. S. versus U. K. TV advertising. Journal of Advertising,
18(2), 39-44.
Weinberger, M. G., Spotts, H. E., Campbell, L., &
Parsons, A. L. (1995). The use of humor in different
advertising media. Journal of Advertising Research,
35, 44-56.
Whipple, T. W., & Courtney, A. E. (1981). How
men and women judge humor, advertising guidelines for
action and research. In J. H. Leigh & C. R. Martin,
Jr (Eds.), Current issues and research in advertising
(pp. 43-56). Ann Arbor, MI: Division of Research, Graduates
School of Business Administrations, The University of
Michigan.
Wicker, F. W., Barron, W. L., & Willis, A. C.
(1980). Disparagement humor: Dispositions and resolutions.
Journal of Personality and Social Psychology, 39(4),
701-709.
Zhang, Y. (1996a). Responses to humorous advertising:
The moderation effect of need for cognition. Journal
of Advertising, 25, 15-32.
Zhang, Y. (1996b). The effect of humor in advertising:
An individual-difference perspective. Psychology &
Marketing, 13(6), 531-545.
Zillmann, D., & Bryant, J. (1983). Uses and effects
of humor in educational ventures. In P. E. McGhee &
J. H, Goldstein (Eds.), Handbook of humor research (Vol.
2, pp. 173-193). New York: Springer Verlag.
Zinkhan, G. M., & Gelb, B. D. (1987). Humor and
advertising effectiveness reexamined. Journal of Advertising,
16(1), 66-68.
|