[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ½Ã°¢Àû ȯÀ¯±¤°í¿Í ½Ã°¢Àû ¿ª¼³±¤°í Ç¥Çö¿¡ µû¸¥ ±¤°í¿¡ ´ëÇÑ Åµµ ¹× Æò°¡Àû ¹ÝÀÀ

  Âü°í¹®Çå


±è¸í¼÷(1996). ÀâÁö ±¤°í ±×¸²¿¡ ´ëÇÑ ÀºÀ¯¿Í ȯÀ¯ÀûÀÎ ÇØ¼®. Çö´ë»çȸ¿Í ±âÈ£. ¼­¿ï : ¹®Çаú Áö¼º»ç.

±è¿øÅÂ, ÀÌ»óºó, ¸®´ë·æ(1999). ¼­¿ï °ÅÁÖ ÁÖºÎÀÇ À°°¡°øÁ¦Ç°±¤°í¿¡ ´ëÇÑ Åµµ ¹× ±¸¸ÅÇൿ ¿¬±¸. ±¤°í¹®È­·ÐÁý. 5(1), 43-65.

±èÁ¤¾Æ(1997). ¼ö»çÇÐÀû ½Ã°¢¾î¹ý¿¡ ´ëÇÑ ¿¬±¸. ¼÷¸í¿©´ë ´ëÇпø ½Ã°¢µðÀÚÀÎ Àü°ø ¼®»çÇÐÀ§³í¹®.

³ª¿îµ¿(1997). ÅëÇÕÀû ±¤°íÈ¿°ú ÃøÁ¤¸ðµ¨¿¡ ´ëÇÑ ¿¬±¸. ¼­¿ï : Çѱ¹±¤°í¾÷Çùȸ

±ÇÀÍÇö, ±èµµ¿¬(1994). À¯¸íÀÎ ±¤°í¸ðµ¨ÀÇ È¿°ú¿¡ ´ëÇÑ ¿¬±¸. ±¤°íÇבּ¸, 5, 35-46.

¼Û¿ë¼·, ¸®´ë·æ(1998). Çö´ë±¤°í·Ð. ¼­¿ï : ¹«¿ª °æ¿µ»ç.

ÀÌ»óºó, ¿Àº´¼ö(1999). ¸¶ÄÉÆÃ/±¤°íôµµ ÇÚµåºÏ. ¼­¿ï : ÇÐÁö»ç.

ÀÌÇö¿ì(1998). ±¤°í ½½·Î°Ç ¹× ºê·£µå ³×ÀÓ¿¡ ´ëÇÑ ¾ð¾îÇÐÀû Á¢±Ù¿¬±¸. ±¤°í¿¬±¸, 40, 125-145.

Á¤È«ÅÃ(1990). ÀÏ·¯½ºÆ®·¹À̼ǿ¡ À־ ¿ª¼³ÇÑ Ç¥ÇöÀÇ ½Ã´ëº° Ư¼º ¿¬±¸. È«ÀÍ´ë ´ëÇпø ¼®»çÇÐÀ§³í¹®.

Â÷¹è±Ù(1997). ¼³µæÄ¿¹Â´ÏÄÉÀ̼ÇÀÌ·Ð. ¼­¿ï : ¼­¿ï´ëÇб³ ÃâÆÇºÎ.

Barthes, R.(1970, 1988). The old rhetoric : An aide-memoire, in The semiotic challenge, trans. Richard Howard, New York : Hill & Wang, 11-93.

Berlyne, D. E.(1971). Aesthetics and psychobiology. New York : Appleton.

Burke, Kenneth(1950). A rhetoric of motives. New York : Prentice Hall.

Corbett, Edward P. J.(1990). Classical rhetoric for the modern student. New York : Oxford University Press.

Dubois, Jacques, Francis Edeline, Joan-Maric Klinkenberg, Philippe Minguet, F. Pire, & H. Trinon(1970). A general rhetoric : Baltimore : Johns Hopkins University Press.

Durand, Jacques(1987). Rhetorical figurrs in the advertising image, in marketing and semiotics : New directions in the study of signs for sale, ed. Jean Umiker Sebeok, New York : de Gruyter.

Dyer, G.(1989). Advertising as communication. London : Routledge.

Eco, Umberto(1979). The role of the reader. Bloomington : Indiana University Press.

Fishbein, M, & Ajzen, L(1975). Belief, attitude, intention, and behavior : An introduction to theory and research Reading, Mass : Addison-Wesley.

Heckler, Susan E., & Terry L. Childers(1992). The role of expectancy and relevancy in memory for verbal and visual information : What is incongruency? Journal of Consumer Research, 18(March), 23-36.

Jakobson, Roman, & Morris Halle(1956). Fundamentals of language. The Hague : Mouton.

Leech, G, N.(1964). A linguisnc guide to English poetry. London : Longman.

Lutz, R. J., Mackenzie, S. B., & Belch, G. E.(1983). Attitude toward Ad as a mediator of advertising effectiveness : Determinant and consequences. Advance in Consumer Reseach, 10, 532-539.

McQuarrie, E. F.(1989). Advertising resonance : A semiological perspective, in Interpretive consumer research, ed. Elizabeth C. Hirschman, Provo, UT : Association for Consumer Research, 97-114.

Mc Quarrie, & Mick, D. G.(1992). On resonance : A critical pluralistic inquiry into advertising rhetoric. Journal of Consumer Research, 19(September), 180-197.

_______________(1996). Figures of rhetoric in advertising language. Journal of Consumer Research, 22(March), 424-437.

_______________(1999). Visual rhetoric in Ad text-interpretive, experimental, and reader-response analyses. Journal of Consumer Research, 26(June), 37-54.

Mick, D. G.(1986). Consumer research and semiotics : Exploring the morphology of signs, symbols and significance. Journal of Consumer Research, 13(September), 196-214.

_______________(1992). Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory. Journal of Consumer Research, 18(March), 411-424.

Mick, D. G., & Claus Buhl(1992). A meaning-based model of advertising experiences. Journal of Consumer Research, 19(December), 317-338.

Mick, D. G., & Politi, L. G.(1989). Consumers' interpretations of advertising imagery : A visit to the hell of connotation, in Interpretive consumer research, ed. Elizabeth C. Hirschman, Provo, UT : Association for Consumer Research, 85-96.

Reiss, W. Stephen, K., & Sut, J.(1990). Social communication in advertising : Persons Products and images of well-being (2nd ed). Scarborough, Ontario : Nelson Canada.

Phillips, B. J.(1997). Thinking into it : Consumer interpretation of complex advertising images. Journal of Advertising, 26(summer), 77-87.

Roedder, D. L.(1981). Age difference in children responses to television advertising, Journal of Consumer Research, 8(2), 144-153.

_______________(1985). Understanding young consumers : Cognitive abilites and task conditions. Advance in Consumer Research, 13, 648-649.

Scott, L. M.(1994a). Images in advertising : The need for a theory fo visual rhetoric. Journal of Consumer Research, 21(September), 252-273.

Shimp, T. A.(1981). Attitude toward the Ad as a mediator of consumer brand choice, Journal of Advertising, 10(2), 9-48.

Todorv, T.(1982). Theories of the symbol, Ithaca, NY : Cornell University Press.

´ÙÀ½ ÆäÀÌÁö·Î