◎ Abstract ◎
A Study on the Rupert Murdoch's New Media Strategy
By Yong-Joon Chung
Until now it is the fact that we have thought the domestic entry of foreign capital like r. Murdoch was supposed to be nagative. Really Murdoch aroused social criticism because of his sensational journalism, political power exercise by abuse of his media, and heartless M&A.
But Murdoch is also the frontier of new media. Early he uses communication satellite in broadcasting and covers all the world by Sky satellite broadcasting series, He operates his channel with his competitor and starts Fox Sports Network in local broadcasting association to compete against ESPN.
In visual software part, he earns much money by obtaining sports broadcasting rights and co-produces movies and music with local partner to appeal local viewer's feeling in contrast to Hollywood studio production method, It is the representative examples that channel {V}'s local video jockeys and undertaking Golden harvest Studio in Hong Kong.
In my opinion, Murdoch's new media business suffers a deficit and difficulties because of each Asian country's regulation, but sooner or later he must be the 1st runner in new media business part. So it is our government and entrepreneurs's alert task to utilize Murdoch's domestic entry like India, China.
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