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°­½Â±¸ ¿ª (1998),¡º¼º°øÀûÀÎ ±â¾÷À̹ÌÁö ¸¶ÄÉÆÃ¡»,(Gregory,J.ÀÇ Marketing Corporate Image,1991),¼­¿ï:Ä¿¹Â´ÏÄÉÀ̼ǺϽº.

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