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Çѱ¹¹æ¼Û±¤°í°ø»ç(1999),¡ºº¥Ä¡¸¶Å· °á°úº¸°í¼­¡».

Bunn, D.(1982), ¡°Audience presence during breaks in television programs¡±, Journal of Advertising Research, 26, pp.99-104.

Bogart, L.(1986), Strategy in advertising: Matching media & messages to markets and motivations(2nd ed.), Lincolnwood, IL: NTC Business Books.; ÀÌÇý°©°ú ¹Ú¼öÈ­(1999)¿¡¼­ ÀçÀοë.

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