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(2) °Ç¼³±³ÅëºÎ(1994), ±³Åë¾ÈÀü ¿¬Â÷ º¸°í¼­, p.9

(3) °æÂûû(1994), µµ·Î±³Åë ¾ÈÀü¹é¼­, p.40.

(4) °Ç¼³±³ÅëºÎ(1994), ±³Åë¾ÈÀü ¿¬Â÷ º¸°í¼­, p.107

(5) °æÂûû(1994), µµ·Î±³Åë ¾ÈÀü¹é¼­, p.251.

(6) °Ç¼³±³ÅëºÎ(1994), ±³Åë¾ÈÀü ¿¬Â÷ º¸°í¼­ p.16.

(7) µ¿¾ÆÀϺ¸ 1995³â 10¿ù 19ÀÏÀÚ, "µµ·Î ¾ÈÀüÇ¥½ÃÆÇ ¼³Ä¡" 25¸é.

(8) °Ç¼³±³ÅëºÎ(1994), ±³Åë¾ÈÀü ¿¬Â÷ º¸°í¼­, p.66

(9) Ä¡¾Èº»ºÎ(1987), ±³ÅëÅë°è 1977-1986

(10) °æÂûû(1994), µµ·Î±³Åë ¾ÈÀü¹é¼­, p.36

(11) °Ç¼³±³ÅëºÎ(1994), ±³Åë¾ÈÀü ¿¬Â÷ º¸°í¼­, p.123.

(12) E.H.Asam, L.P.Bucklin(1973), "Nutrition Labeling for Caned Goods : A study of Consumer Response", Journal of Marketing, Vol. 37, pp.32¡­37.

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(15) K.C. Schneider(1977), "Prevention of Accidental Poisoning Through Package and Label Design", Journal of Consumer Research, Vol.4, pp.67-74

(16) À¯½ÂÇù(1991), "°æ°í¹®ÀÇ Á¤º¸À¯Çü¿¡ µû¸¥ Áö°¢µÈ ½Å·Ú¼º°ú" Áß¾Ó´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®.

(17) R.E.M.Nourse, and C.D .Anderson(1973) "The Effect of Informative Lebellingon a Consumer Durable Purchase", Proceedings of American Marketing Association, pp.278¡­282

(18) ÇãÅÂÀ±(1991) "´ã¹è°¢ °æ°í¹®±¸ÀÇ ½Å·Ú¼º¿¡ °üÇÑ ¿¬±¸," Áß¾Ó´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®.

(19) Àå»ó±Ù(1993) "´ëÁßÀǾàǰ ±¤°í °æ°í¹®±¸ÀÇ ½Å·Ú¼º¿¡ °ïÇÑ ¿¬±¸", Áß¾Ó´ëÇб³ ´ëÇпø ½Ä»çÇÐÀ§³í¹®, Áß¾Ó´ëÇб³ ´ëÇпø.

(20) Â÷¹è±Ù, ¸®´ë·æ, ¿ÀµÎ¹ü, Á¶¼º°â(1992), ¼³µæ Ä¿¹Â´ÏÄÉÀÌ¼Ç °³·Ð, (¼­¿ï:³ª³²ÃâÆÇ). Pp88¡­89.

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(23) W.G.McGuire(1978(, "Personality and Susceptibity to Social Influence", E.Borgatta and W.Lambert(eds.), Handbook of Personality Theory and Research(Chicago:Ronaid Mcnally), p.1141

(24) ¿ÀµÎ¹ü(1973), "À§ÇùÀû Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ ¼³µæ È¿°ú-°ü¿©¸¦ Á¦3º¯ÀÎÀ¸·Î ÇÏ¿©." ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, pp.63¡­64

(25) F.A.Powell(1965), "The Effects of Arnxiety Arousing Messages When Related to Personal, Familiar, and Impersonal Referents", Speech Monographs, Vol.32, pp,102¡­106.

(26) Richard P.Bagozzi and David J.Moord(1994), "Public Service Advertisements Emotion and Empathy Guide Prosocial Behavior", Journal of Marketing, Vol.158(February), pp.56¡­70

(27) Kim Cleland(1994), "Anti-Drug Efforts Relies on Positive Themes" Advertising Age, 2(February).

(28) ±è¹Ì¾Ö, "¸¶¾à·ùÅðÄ¡ ±¤°íÄ·ÆäÀÎÀÇ È¿°ú¿¡ ´ëÇÑ ¿¬±¸," ¼®»çÇÐÀ§³í¹®(Áß¾Ó´ëÇб³ ´ëÇпø, 1994)

(29) ±èÀ翵(1990), "±¤°í¿¡ À־ À§ÇùÀû ¼Ò±¸°¡ ¼ÒºñÀÚ Åµµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °øÆ÷¾ß±â °­µµ¿¡ µû¸¥ »óǰ¿¡ ´ëÇÑ Åµµ´Â °ü¿© °Ïµµ¿¡ µû¶ó Â÷À̰¡ ³ªÅ¸³ª´Â°¡?" Áß¾Ó´ëÇб³´ëÇпø ¼®»çÇÐÀ§´Â¹®.

(30) Â÷¹è±Ù, ¸®´ë·æ, ¿ÀµÎ¹ü, Á¶¼º°â(1992), op.cit., p.90.

(31) ¼­¿ï´ëÇб³ ±¹¹ÎÀ±¸® 1Á¾ µµ¼­¿¬±¸°³¹ßÀ§¿øÈ¸ ÆíÂù(1993), °íµîÇб³ ±¹¹ÎÀ±¸®. p.9.

(32) ÀÌÀÎÈñ, À±¼­¼®, ÀåâºÎ(1985), °¡Á¤Çпø·Ð(¼­¿ï:¼ö¼®»ç),p.45

(33) Àå¸íÀ¯(1986), ¼­¿ï °¡Á¤°ü°èÇÐ(¼­¿ï:±³¹®»ç). p.129.

(34) ÁÖ°£Á¶¼±, 1995³â 11¿ù 4ÀÏ, "ÀÇÇÐÁ¤º¸". Pp.96¡­97.

(35) ¿ù°£ ÀÚµ¿Â÷ °æÁ¤ºñ(1995). "°í¼Óµµ·Î¿¡¼­ÀÇ ¿îÀü¹®È­".(10¿ùÈ£). pp.135-136

(36) À̵ÎÈñ, ¹è¼öÇö, À̼­±¸(1993), "¼Óµµ¼Ò±¸±¤°íÀÇ ±àÁ¤Àû ¹× ºÎÁ¤Àû ¿µÇâ¿¡ °üÇÑ ¿¬±¸" ±¤°í¿¬±¸(°Ü¿ïÈ£), p.383