Abstract
Developmental Strategy for Domestic Animation Industry
By Chun-II Park
Korea is the third largest country in animation production and export, but it lacks the planning and creating ability In spite of its outward shape. The major purposes of this paper are threefold: i) projecting the market characteristics of domestic animation industry based on mid- cum-long run estimation of Japanimation import; ii) the current in-dustrial structure and its limitation of domestic animation industry compared with the trends of the animation industry in the United States and Japan; and iii) deriving from the analysis a set of practl-cal policy measures for promotion of the domestic animation industry.
This paper takes an adequate account of the unique elements In the domestic animation Industry, analyzes a various issues associated with promotion and growth of the industry, and suggests practical policy measures :
i) establishing market-driven animation production systems on a national level is an important policy in an international market structuring of animation industries ;
ii) a policy direction to foster economic investment and programming on the domestic animation from the three big terrestrial broad- casting systems ;
iii) establishing animation fund and a useful reference of the term 'animation' on a national level; and
iv) more investment on the education system of animation and regional animation production parks.
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