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Á¦Àϱâȹ(1996), ¡¸±¤°í¿¬°¨ 96¡¹.

µ¿¹æ±âȹ(1996), ¡¸¹Ìµð¾î°¡À̵å 96¡¹.

¹æ¼ÛÀ§¿øÈ¸(1995), "ÅÚ·¹ºñÀü ¼ö¿ëÀÚ ¹ÝÀÀÁ¶»ç Æò°¡ Áö¼ö º¸°í¼­ 95-3È£,4È£,5È£,6È£,7È£"

ÀÌÇý°©(1995), "ÅÚ·¹ºñÀü ÇÁ·Î±×·¥ ±¤°í¿ä±Ý È¿À²¼º¿¡ °üÇÑ ¿¬±¸," ¡¸±¤°íÇבּ¸¡¹,Á¦ 6È£ 1±Ç, pp. 225-249.

Åë°èû(1994), ¡¸Çѱ¹Åë°è¿¬°¨¡¹.

¸®½ºÇǾƸ£(1995), "¸Å½º¹Ìµð¾î¸®¼­Ä¡: TV, ¶óµð¿À, ½Å¹®, ÀâÁö Á¶»ç°á°ú,1¿ùÈ£,2¿ùÈ£,3¿ùÈ£,4¿ùÈ£,5¿ùÈ£,6¿ùÈ£,7¿ùÈ£,8¿ùÈ£,9¿ùÈ£,10¿ùÈ£,11¿ùÈ£,12¿ùÈ£".

Çѱ¹Á¶»ç°³¹ß¿ø(1995), "Mass Media Á¢Ã˽ÇÅ Á¶»ç Á¾ÇÕº¸°í¼­ 1995³âµµ Á¾ÇÕÆí".

Bovin Yvan and Martin Gagne(1996), "Intermedia Comparisons Through the Structure of Media Rates" Journal of Current Issues and Research in Advertising, Vol. 18, No.1, Spring, pp.45-52.

Rust Roland T. and Robert  P. Leone(1984), "The Mixed-Media Dirichlet Multinomial Distribution : A Model fr Evaluating Television-Magazine Schedules", Journal of Marketing Research ,Vol. 21, pp. 88-89.

Takada, Hirokazu and Walter A. Henry(1993), "Analysis of Network TV Commercial Time Pricing for Top-Rated Prime Time Programs", Journal of  Current Issues and Research in Advertising ,Vol.15, No.2, Fall, pp.59-70.

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