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±è¿ø¼ö(I988), ±¤°íÇа³·Ð, ¼­¿ï : ¼¼¿µ»ç.

¿ÀµÎ¹ü(1988), ±¤°íÄ¿¹Â´ÏÄÉÀ̼ǽŷÐ, ¼­¿ï: Àü¿¹¿ø.

ÃÖº´¿ë(1989), Ãֽű¤°í·Ð, ¼­¿ï : ¹Ú¿µ»ç.

D.A.Aaker, R. Batta and J.G Myers(1992),Advertising Managemet,4th ed.,Englewood Cliffs:Prentice-Hall.

D.W.Jugenheimer,A.M.Barban and P.B Turk,Advertising Media:Strategy and Tactics,Dubugue,WCB.

JungSik Cho(1992), "Optimitation of tong-term Consumer Magazine Advertising Media Schedules" , Ph.D dissertation the Graduate School of the University of Florida, pp.19~ 24.

K.M. Lancaster. and N.E. Katz(1988),Strategic Madia Planning,Pepartment of Advertising college of Hournalism Universitf of Florida.