[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] 사회적 판단이론(Social Judgement Theory)과 광고주장의 강도

출처: 한국방송광고공사 - 광고연구

■ 참고문헌

 

Eagly, A. H. and Telaak, K. (1972), "Width of the latitude of acceptance as a determinant of attitude   change",Journal of Personality and Social Psychlogy,Vol.23, pp.388-397

Likert, R.(1932), "A technique for the measurement of attitudes",Archives of Psychology,Vol.140,pp.1-55.

Petty, Richard and Cacioppo, John(1984), Attitudes and Persuasion:Classic and Contemporary Approaches,Dubuque,Iowa:Wm.C.Brown Company Puvlishers,pp.95-110.

Petty, Richard and Cacioppo, John(1984),"The effects of involvemention responses to argument quantity:Central peripheral reutes to persuasion:,Journal of Personality and Social Psychology,Vol.46,pp. 69-81

Ries,Al and Trout,Jack(1981),positioning:the Battle for Your Mind,New Youk: McGraw-Hill Book Company.

Sherif, Muzafer and Hovland, Carl(1961), "Judgmental processes and problems of attitude", In M. Sherif and C. Hovland, Social Judgment :Assimilation and Contrast Effects in Communication and Attitude Change,New Haven,Connecticticut :Yale University Press.

Sherif, Muzafer, and Sherif, C.W.(1967), "Attitud. as the individual's own categories : The social judgment-involvement approach to attitude and attitude change" , In M. Sherif and C.W. Sherif(Ed.),Attitud,Ego-involvement,and Change", New York : Wiley.

Thurstone,L.L.(1928), "Attitudes can be measured", The American Journal of Sociology,Vol.33,pp.529-552.