참고문헌
I. 국내문헌
韓柱燮, 고급마아케팅관리론, 일신사, 1988.
全應德, 삼양식품이십일년사, 홍보실, 1982.
金東基, 현대마아케팅원론, 박영사, 1984.
林鍾沅, 현대마아케팅관리론, 무역경영사, 1987.
全炳昱, 시장세분화에 대한 연구, 서울대 대학원, 1988.
金賢景, 우리나라 오디오제품 마아케팅촉진에 관한 연구, 연세대 대학원, 1986.
韓 億, 제면산업, 식품기술, 1990. 10.
鄭甫訓, 이코노미스트, 중앙일보사, 1990. 9.
金政男, 기업은 기존제품의 신제품화전력에 눈을 돌려라, 경영과 마아케팅, 1985. 6.
黃秀鎭, 안정성장이룬 라면업계, 체인스토어, 1990. 10.
金弘銑, 판매촉진전략에 변하고 있다. 기업경영, 1990. 6.
, 농심사보, 1985. 8 ∼ 1990. 9.
II. 외국문헌
P. F. Drucker : The Practice of Management, New York Paper and Raw Publishers Inc., 1964.
2. D. M. Phelps : Planning The Product, Homewood, Richard, D. Irwin Inc., 1947.
3. H. Igor, Ansoff : Strategies for Diversification in Long-Lange Planning for Management, Tokyo Thon Weeterhill Inc., 1964.
4. Phillip Votler : Marketing Management Analysis, Planning and Control, Journal of Marketing, 1980.
5. Black and Decker, First Quarter Report : Three Months Ended, Dec. 24, 1972.
6. D. F. Abell & John S. Hammond, Strategic Market Planning : Problems and Analytical Approaches, Practice-Hall, 1979.
7. Paul Bloom and Philip Kotler,
“Strategies for High Market Share Companies”, Harvard Business Review, 53, No.6, Nov-Dec. 1975.8. Theodore Levitt, Marketing Myopia, Harvard Business Review, July-August, 1960.
9. Buzzel, R. D., Gale, B. T., & Sultan, R. G. M.,
“Market share : Key to Profitability”, Harvard Business Review, Jan-Feb., 1975.10. Aaker, David A., Strategic Market Management, New York : Wiley Co., 1983.
11. Kaydos, W. J.,
“Manufacturing Market Share”, Business Horizon, May-Jun., 1984.12. Robert D. Buzzel & Fredrick D. Wiersema,
“Successful Share Building Strategy”, Harvard Business Review, Vol.60, (January-February, 1981).13. Davie A. Aaker, Strategic Market Management, New York : Wiley Co., 1983.
14. Sidney Schoefflor, Robert D. Buzzel, & Donald F. Heany,
“Impact of Strategic Planning on Profit Performance,” Harvard Business Review, (March-April, 1974). 다음 페이지로